Returning TARDIS to Profitability

HoKTok, through TARDIS currently operates five thousand call boxes around Australia, which has a â€Å"small population spread across vast areas† (The Communication Law Centre, p. 2). It offers untimed calls at a fixed rate of $0.40c. This popular service, unfortunately, is no longer profitable. The key to TARDIS’s popularity is its fixed charge on untimed calls.Advertising We will write a custom report sample on Returning TARDIS to Profitability specifically for you for only $16.05 $11/page Learn More Changing this fixed price could negatively affect consumer choice. As part of the Australian telecoms industry, TARDIS must endeavor to provide services that, â€Å"best meet the social, industrial, and commercial needs of the people of Australia† (Bolton et al, 1993, p. 32). It is recognized that telecommunication technology â€Å"continually shapes the very fabric of our global society† (Hill Associates, 2002, p. xvii). The ba sic strategy for returning TARDIS to profitability requires either, a reduction in overheads while maintaining current revenues or increase in revenues while maintaining overheads at the current levels. To attain profitability, Howard advices that, â€Å"you must first wake up to the internal rules you are currently playing by and expand you field of possibilities† (2004, p. xvii) Increasing revenues is a better way of assuring profitability compared to reducing overheads. This is because other parties set the cost of most overheads and these costs will continue to rise, eating into HoKTok’s margin. HoKTok cannot pay less for the services it consumes to run TARDIS, but will actually pay more in the future. Similarly, it cannot reduce its workforce in order to spend less on the wage bill because this may compromise service delivery and may actually end up risking the current revenues. In addition, it cannot reduce the workers’ wages without precipitating labor un rest. Baker warns that. â€Å"Labor will not permit a reduction in the standard of living† (2009, p. 5). Katz adds that many companies struggle with â€Å"how to reduce labor costs while retaining employee commitment and an appropriate skill base† (1997, p.3). While HokTok must continue to â€Å"implement various measures to lower cost† (Suzue, 2002, p. 1), it cannot rely on them to regain profitability. This should not encourage HoKTok to make cost discipline, â€Å"an incidental reaction to events† (Institute of Management and Administration, 2006, p. 3) TARDIS can return to profitability by introduction of prepaid cards, optimization of profitable segments of the market and introducing a service for call centers and telemarketing companies. Introduction of prepaid cards will secure revenue. It will lock our clients in the network and it will mean they will always have to find a TARDIS call box from which they can make their calls. The idea of being loc ked-in may not be very attractive to clients, and will require a careful marketing campaign to ensure acceptance of the cards.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Optimization of the profitable market segments means that HokTok increases the number of call boxes located in areas where clients naturally call for shorter periods such as airports, train stations, and bus stops and reduces the call boxes near schools, restaurants, and residential areas where callers talk for longer. The third option is introducing TARDIS to new clientele such as call centers and telemarketing firms whose business depend on volume of calls. Since they aim at making the most number of calls per unit time, they will provide a larger revenue base for TARDIS. In fact, it is possible to offer them lower call rates per call and break even on the assured call volumes. However, we must take into account Ret ske’s insight that, if prices are â€Å"set too low, profit opportunities will be missed† (2002, p. 172). On a priority basis, I recommend that we pursue optimization of profitable market segments. This will see TARDIS increasing the number of call boxes in areas where callers take a shorter time per call, while reducing the number of call boxes where callers take longer. No substantial investment is required to move some of the call boxes from high cost market segments to low cost market segments. We must act quickly ahead of our competitors because in the telecommunication industry, services â€Å"spring up and quickly† (Peterson, 2000, p.9). References Baker, RS 2009, The new industrial unrest: reasons and remedies. Cornell University Press, New York. Bolton et al 1993, The communication service: Negotiating structural and technological change. International Labor Organization, Geneva. Hill Associates 2002, Telecommunications: A beginner’s guide. McGra w-Hill/Osborne, California. Howard, C 2004, Turning passions into profits: Three steps to wealth and power. John Wiley and Sons, New Jersey.Advertising We will write a custom report sample on Returning TARDIS to Profitability specifically for you for only $16.05 $11/page Learn More Institute of Management and Administration 2006, Cost reduction and control best practices: The best ways for a financial manager to save money. John Wiley and Sons, New Jersey. Katz, HC 1997, Telecommunications: Restructuring work and employment relations worldwide. Cornell University Press, New York. Peterson, KD 2000, Business telecoms systems: A guide to choosing the best technologies and services. CMP Books, New York Retske, G 2002, A guide to competitive international telecommunications. CMP Books, New York. Suzue, T 2002, Cost half: The method for radical cost reduction. Productivity Press, New York. The Communication Law Centre 2004, Australian telecommunications regu lation. University of South Wales press Ltd, Sydney. This report on Returning TARDIS to Profitability was written and submitted by user Madelyn Carver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Alexandra essays

Alexandra essays She was born to a family of little prospect, but in her nature she knew she would do great things. Her childhood was marked by death, death of her family, parents, siblings and friends; she soon learned to hate dragons and all evil in the world. She found strength through religion and faith in the good of humankind. Living in the outlands, wasnt the ideal dream for any one. Alexandra, youngest child of seven, lived with her parents and siblings forming a family of nine. Every one both at the house and in the field did work. At her fifth birthday she witnessed the death of her entire family and many more, as dragons and other foul creatures slaughtered them. Paralyzed by her terror she was saved from the slaughtering. The children had been playing games when the attack was made; Alexandra had been hiding in a well. Not noticed by any of the foul creature she lived. Many days later priests found her lying in the ruins of her home. Weak and near death, the priests brought her to their monastery. There she was nurtured back to health, remembering little but the terrors of the attack, she was hunted by horrible dreams. She found that her hatred grew stronger every day and she became restless, the priests took her in teaching her the writings from the holy Bible. Learning to forgive was a great leap in her process. Dreams started to be less horrible but every now and then they came back, with full fury. It took years for her to learn how to channel her hatred into something use full for her self. At the age of twelve she left the monastery, heading for the military school of Nosk. She learned the use of both arms and wits by the teachings of the schools minister. Never forgetting the teachings from her childhood. She always remembered to up hold God in his right full place. The Bible always was in her presence, always a place to find peace. She was soon on every ones lips; comm ...

Worldbuilding Resources for Historical Fiction Writers

Worldbuilding Resources for Historical Fiction Writers Worldbuilding Resources for Historical Fiction Writers Amy Arden is a history enthusiast. She holds a graduate degree from the University of Kent at Canterbury where some of her happiest moments involved unfurling parchment at Canterbury Cathedral Archives.  In this article, she talks about the challenge of worldbuilding in historical fiction - and how attention to detail can make or break a reader's experience and the authenticity of a story. Luckily, she has also provided  a list of resources where authors can go to research such details. Beta readers with some knowledge of the period you are writing about can be a tremendous help.Lastly, Goodreads and Quora  are also useful for finding someone with the expertise to answer your questions. In fact, Goodreads gave me the answer to when and how a Regency hostess would â€Å"turn the table† - which is a signal to guests that they should talk with the person on their opposite side. Understanding this old custom allowed me to create opportunities for Kate to have pivotal conversations.These resources are only a few of the many available to historical novelists. As with any research, use discretion when assessing the credibility of your sources. With a little luck and a little searching, you can make amazing discoveries that will bring your story, and the world that it takes place in, to life.Amy  is actively seeking representation for The Admiral’s Wife. Visit her  website  to read an excerpt!Worldbuilding can be a fine line of imagination and accurac y. As Amy says, the world you write about needs to make sense so that the reader can become immersed without distraction. Do you have any thoughts or questions for Amy? Leave them in the comments below!

Submit a brief profile of the organization and the leader For your Coursework

Submit a brief profile of the organization and the leader For your Final Research Paper - Coursework Example Autocratic leadership style generally provides for â€Å"managers to make decisions alone without the input of others† (Johnson, 2012). It has been argued that on the surface, no leadership style may be generally judged as effective or ineffective unless the situation to which it was applied has been tested (Saunders et al, 2003). To this end, a number critical ways in which the autocratic leadership style has been applied in the given organization are enumerated below with a conclusion on how effective or ineffective this leadership style has become in the organization. Largely, the autocratic leadership style is exhibited in character and with qualities which include the fact that major decisions on the day to day running of the organization are taken at the management level alone. In most cases, workers and employees take specific instructions as to how each day of the week is going to proceed in terms of activities and working roles. Issues of reshuffling at portfolios, recruitment and promotions are also done at the management level without the input of other subordinate workers and employees. Because this leadership style is commonly perceived by followers as rigid and undemocratic to the growth of their knowledge and skill (Gray-Toft, and Anderson, 2008), they often wish to meet it with stiff opposition. However, the leader has adapted a rigid approach whereby it is almost impossible to contact the management with one’s suggestions for change. The leader has also adapted a system of motivation that considers only people who adhere to i nstructions for rewards and promotions. This has been a motivational tool that the leader employs to ensure that his orders are adhered to. To a very large extent, it can be concluded that even though the leadership style used by the leader has often succeeded in getting the motives and directions of the leader established at the work place, it has often

Strategic Fashion Marketing Essay Example | Topics and Well Written Essays - 1250 words

Strategic Fashion Marketing - Essay Example The essay "Strategic Fashion Marketing" talks about the current perspectives on branding and marketing in the fashion industry on the examples of popular fashion companies: Zara, Lacroix, and Prada. With the increasing shift towards consumer perspectives and functionality, one considers a number of successful current brands. One of the most successful brands in recent years has been Zara. Zara has been featured in major retail outlets such as Target, as well as through a variety of distribution channels. Today Zara designs demonstrate a clear emphasis on functionality rather than artistic frills. While Zara is engaged in strong marketing efforts, this research argues that it is the design functionality that drives the success of these marketing campaigns. Perhaps the fashion house that runs the most counter to the position of the primacy of marketing is Lacroix. Design Christian Lacroix, in addition to emerging in the late 20th century, has steadfastly clung to design over marketing standards. Lacroix himself noted, â€Å"I believe I have not given into system whatever they might be. A Lacroix style has been born and even if it doesn’t appeal to everyone, so much the better†. One considers that Lacroix’s designs are applicable to his own artistic voice rather than broader consumer trends. Indeed, his haute couture clothing seemed at times to be directly at odds with the commodification of fashion. This assemblage seems to openly reject contemporary marketing standards instead more fully pursuing design artistry.

Allow Naturalized Citizens to Run for President Essay Example for Free

Allow Naturalized Citizens to Run for President Essay Article II, Section 1, Clause 5 of the Constitution states No Person except a natural born Citizen, or a Citizen of the United States, at the time of the Adoption of this Constitution, shall be eligible to the Office of President; neither shall any Person be eligible to that Office who shall not have attained to the Age of thirty five Years, and been fourteen Years a Resident within the United States. In some way these words are very important to our nation because it prevents over 12. 8million American for being eligible for presidency. Michigan Governor, Jennifer Granholm, former Secretaries of State, Madeleine Albright and Henry Kissinger, Labor Secretary, Elaine Chao, Governor, Schwarzenegger, and other 700 more Medal of Honor Winners have served in the US military or served in high political positions that are not able to become president only because they were not born in the United States. For example, many people would agree that a naturalized person adopted to American parents at the age of three months, attends American schools would have more qualifications than someone who was born in the US but moved to Europe, attends European school, comes back to US at the age of 40, runs for presidency at 55. Limiting these opportunities for naturalized people would be unfair and could lead to discrimination. Not giving someone with presidential qualifications but not allowing them to run for president could be a discrimination of race, religion, or the fact that they were born in a foreign country. Article I of the Constitution states that All man are born free and equal. This means that not allowing an eligible person to run for president is against the Constitution. Someone who put lots of effort and time towards US shouldnt not be stopped from running for president just because they were born in a foreign country. Many people with many experiences even from different backgrounds should be eligible to become presidents.

Euthanasia Essay: The AMA and Assisted Suicide -- Euthanasia Physician

The AMA and Euthanasia/Assisted Suicide      Ã‚   The American Medical Association (AMA) has long been known for its strong views. As the issue of euthanasia, particularly doctor-assisted suicide, has come to the forefront, the AMA has taken a strong position on this controversial subject also. This time the AMA has taken a firm stand for preserving, not terminating, the life of the elderly/handicapped/depressed/mentally ill, etc. patient. This essay will explain in detail the stand of this influential group of doctors.    The AMA filed an amicus brief in the 9th Circuit case regarding doctor-assisted suicide. In this brief, the AMA stated, "There is, in short, compelling evidence of the need to ensure that all patients have access to quality palliative care, but not of any need for physician-assisted suicide ..." The AMA is keenly aware that doctors perform a crucial act of healing and saving life. Accepting a dual role of taking life, while at the same time protecting life, would undermine their credibility and the sacred trust that exists between a patient and doctor. Thus the AMA has recently announced the implementation of the Institute for Ethics. The goal of this entity within the AMA will be to educate 10% of its member doctors (estimated to be 20,000) on hospice and palliative care. Further, they believe that providing responsible alternative treatment to ending life will all but eliminate the quest for euthanasia. This aggressive new project will be headed by Linda Emanuel, Professor of Bioethics at Harvard. The two-year pilot program is funded by a 2-million-dollar grant from the Robert Wood Johnson Foundation. Ironically, this foundation is also well known for aggressive pro-abortion funding. However,... ...ertaking. They are convinced that when patients are offered a reasonable alternative, they will reject euthanasia. "The other side is preying on fear and anxiety," said Dr Gomez. "When you attack that fear directly, you take the steam out of the other side's arguments."    The program is expected to be up and running in six to eight months. It will take that amount of time to train the needed speakers and get things organized. It is too early to tell if the Institute will be involved in sponsoring and promoting anti-euthanasia legislation on the state or national level. However, the Institute for Ethics plans to set the tone for the AMA whenever it speaks on this issue -- a powerful and influential voice in America's medical communities.    WORKDS CITED: AMA Institute For Ethics http://www.ama-assn.org/ama/pub/category/2559.html   

Economic Analysis Presentation Essay

Prepare a 15- to 20-minute oral presentation accompanied by 10 to 15 Microsoft ® PowerPoint ® slides. (Online Campus students must submit a 10 to 15 slide Microsoft ® PowerPoint ® presentation with detailed speaker’s notes). Include the following:  · Importance of economic analysis  · Description (general overview) of the assigned environmental issue  · Economic analysis of the environmental issue   Costs   Benefits   Risks   Limitations   Problems  · How economic analysis can be used to determine the most effective and economical regulations or policies (see Ch. 28 of the text) to help solve the environmental concern Include two other resources aside from the textbook. **Instructor will choose environmental issue for each team. You are responsible for cooking and cleaning. Choose healthy foods, get eight hours of sleep every night, and study as much as possible. Take care of yourself well, study appropriately, attend all your classes and follow a regular schedule. You can become ill as a result of stress and poor nutrition. This pack of SCI 256 Week 5 Economic Analysis Presentation includes: Impact of Water Pollution: The Economy Report General Questions – General General Questions Perform an economic analysis on an assigned environmental issue in the world today. Prepare a 15- to 20-minute oral presentation accompanied by 10 to 15 Microsoft ® PowerPoint ® slides. (Online Campus students must submit a 10 to 15 slide Microsoft ® PowerPoint ® presentation with detailed speaker’s notes). Inc†¦ Get complete A+ tutorial here – https://bitly.com/1oJKDLU You are responsible for cooking and cleaning. Choose healthy foods, get eight hours of sleep every night, and study as much as possible. Take care of yourself well, study appropriately, attend all your classes and follow a regular schedule. You can become ill as a result of stress and poor nutrition. General Questions – General General Questions Perform an economic analysis on an assigned environmental issue in the world today. Prepare a 15- to 20-minute oral presentation accompanied by 10 to 15  Microsoft ® PowerPoint ® slides. (Online Campus students must submit a 10 to 15 slide Microsoft ® PowerPoint ® presentation with detailed speaker’s notes). Include the following:  · Importance of economic analysis  · Description (general overview) of the assigned environmental issue  · Economic analysis of the environmental issue   Costs   Benefits   Risks   Limitations   Problems  · How economic analysis can be used to determine the most effective and economical regulations or policies (see Ch. 28 of the text) to help solve the environmental concern Include two other resources aside from the textbook.

Patrick Dwyer

Where The Wild Things Are As humans we instinctively feel the need and desire to belong. When we truly belong to something we achieve a sense of acceptance, love and togetherness. ‘Where The Wild Things Are’ by Maurice Sendak is a children’s book that explores the concepts of belonging and in contrast, not belonging. It is a very simple story accompanied by large, rich pictures. The text and pictures complement each other, each enriching the sense of alienation for the responder. Max is a mischievous young boy who displays aspects of childhood irritation and loneliness. He lives in a world with limited freedom as he is a child.It becomes clear to the responder through the positioning of the character on the page, the vector of the boy’s angry gaze as well as the neutral, bland colours used that Max feels like he doesn’t belong in the world he calls home. The pictures at the beginning of the story are quite unengaging compared to the bright, richly te xtured pages that follow. This sense of not belonging leads to Max fantasising and creating a whole new world within his imagination. In this world Max is king, there is no one to tell him what to do and how he must act. In this place Max is completely accepted and the most important part of the wild things world.Max wears a wolf suit during the story, it shows the responder that Max is disguising who he really is and that the suit enables him to escape from reality. Whilst Max is wearing this suit he becomes a wild thing and he thinks that his behaviour is acceptable. Max is pushing his family away, but he is also wishing to obtain a sense of belonging, love and acceptance. He finds this sense of belonging with his new wild friends. Throughout the text, the composer portrays a range of emotions felt by Max. He finally gets what he wants, a place of unlimited freedom and acceptance, but still is not happy.He needs to be â€Å"where someone loves him best of all†. So he return s to the comfort and familiarity of his bedroom, where his mum had left his supper, still warm. Framing is an important visual element of ‘Where The Wild Things Are’ as Max’s imagination grows, the illustrations get larger until they fill the whole page. Early in the book, before Max’s imagination takes him to the land of the wild things, we see a hand drawn picture of a wild thing hanging on his wall. He has thought about the wild things before and has been forming a plan in his mind.Max has often felt like he doesn’t belong and has imagined belonging somewhere else, in an imaginary world where he makes all the rules and is king. The text regularly refers to Max as ‘king’, but he doesn’t appear to be enjoying his job much. He looks sad, bored and lonely and begins to long for his home, which is a place where he does belong. ‘Where The Wild Things Are’ links quite closely to the set text ‘Romulus, My Fatherâ₠¬â„¢. Both texts contain an informative tone and both contain the central theme of belonging. Both texts use imagery to represent the sense of not belonging, which then leads to belonging.In ‘Where The Wild Things Are’ the lack of belonging is shown through Max’s escape from reality, but then the sense of belonging is shown through Max’s desire to return home, to which he realises is where he belongs. This links to the set text ‘Romulus, My Father’ where the lack of belonging is shown through Romulus’s inability to reduce the cultural barrier between him and the rest of the community, but then the sense of belonging is shown when the community look at how hard Romulus works and therefore appreciate him, in which he belongs. By Pat Dwyer

MyBurgerLab Essays

MyBurgerLab Essays MyBurgerLab Essay MyBurgerLab Essay They want a burger brand that belongs to Malaysia, therefore they start their first step to start up unbearably. At first, unbearably started tit a very simple objective which is sell a really good, juicy burger on fresh bun. No shortcuts. (unbearably, 2014) Their objective seems simple and normal, but this objective have led a very clear strength to unbearably as they put all their effort, included money, into making a good burger. In unbearably, you will see their special charcoal bun instead of those normal sesame bun that used by others. Other than their own made charcoal bun, patty will be another core element that affect the burger taste. In unbearably, they mainly sell beef burger so they also grind their own beef patty so that they can serve the most fresh beef burger to their customer. Without any realization, people know unbearably most likely is from world-of-mouth instead of advertisement, and this is unbearably another strength in their promotion way. They believe in a good thing is worth for people to share, therefore they didnt put a lot of effort in doing advertising but make sure serve every customer with their best and juicy burger. unbearably may be a good restaurant, but they also have some weakness that will make people feel unsatisfied about them. For a very obvious meekness for them is their operation hours. They only operate from Tuesday to Sunday and when come to worse, they only open their restaurant by evening 5 and only operate until night 10. 15. Their operation hour make people need to queue for get a seat in their restaurant. Other than that, their concentration on making a nice juicy burger also caused a side effect which every customer need to wait at least minutes before their order can reach to their table. As mentioned in their strengths, they did not put a lot of effort in advertisement and this made their brand awareness highly rely on world- f-mouth. unbearably took a lot of opportunity in starting up their business as they start quite early in Malaysia as a gourmet restaurant that mainly sell burger. Other than that, their charcoal burger also a core element that grab a lot of market opportunity as they are the first restaurant that introduced a black burger in Malaysia. Furthermore, they took the opportunity to make unbearably this brand a more community concern brand as they run a food donation drive at their outlet during their first and second year anniversary. Last but not least, unbearably choose to sell chicken burger because they now the demand in the market and they took this opportunity to become a restaurant that sell two types of burger. On the other hand, unbearably have launch a new burger market in Malaysia, so this become other entrepreneurs target in setting up an eatery business. Some threat that unbearably facing is caused by creating such new market and attracted new competitors like Fatsos The Burger Bar. Other than that, their location also quite not strategy as the place is hard to find parking, and the shop itself is quite small that hardly can fit in all customers that want to enjoy their burger.

Adidas Marketing Plan

(Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands’ consolidated distribution center in part because it’s close to the two brands’ product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm Adidas Marketing Plan (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands’ consolidated distribution center in part because it’s close to the two brands’ product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm

How to use a Gold in Wind Turbines Essay Example | Topics and Well Written Essays - 1250 words

How to use a Gold in Wind Turbines - Essay Example This report focuses on wind turbines, their design and how they can be redesigned using gold in order to increase their efficiency. Introduction The use of wind turbines to harness wind power is not a new technology. It is a concept that has been in operation since as the 7th century. To date, the wind turbines have become a familiar picture with their purpose being simple: to harvest the energy possessed by wind. Wind turbines differ in size depending on the required amount of energy. All wind turbines are made up of 4 major parts; rotor blades, nacelle unit, base and tower ((Energy Center of Wisconsin 1). However, due to the technological advancements, various changes are been made in the design and choice of components in an attempt to increase its efficiency. The following report explains how gold can be used in a wind turbine in order to increase its efficiency. Breakdown of the major parts of a wind turbine As stated earlier, wind turbines come in different sizes depending on t he energy requirements. There are four crucial parts that are essential in any wind turbine. These are rotor blades, nacelle, support tower and the foundation/base as shown in the following figure. Figure 1: The major components of a wind turbine system (Alternative energy eMagazine 7) 1. ... Rotation of the blades makes the turbine rotate thus capturing the kinetic energy contained in the wind (Energy Center of Wisconsin 2). 2. The Nacelle This part can be referred to as the ‘engine system’ of the wind turbine. It houses the generator and the gearbox that are connected to the rotor blades through a shaft and system of gears. The gears are used to increase the rotation speed of the blades. Rotation of the blades results in rotation of the generator. The generator converts the kinetic energy possessed in the wind into electrical energy (Energy Center of Wisconsin 3). 3. Support Tower They are elevated a few feet from the ground and are used to hoist the rotor blades and the nacelle unit to heights where there is likely to be little barriers to wind motion. The most common design is a round steel cylinder. It also houses the electrical conduits and also contains a ladder running outside it to provide access to the rotor blades and nacelle unit for maintenance a nd repair services (Energy Center of Wisconsin 4). 4. Base/Foundation The base is constructed using concrete that is reinforced with steel bars. The foundation holds the entire system in position thus is constructed with utmost caution. Choice of Materials for each component 1. Rotor Blades As stated earlier, the blades may be made from fiberglass, plastic, or metal. Regardless of the material used, the blades must be designed to capture the maximum surface area of the wind. They are also designed using a light weight material that is also durable and corrosion resistant. For this reason, most blades are made from reinforced plastic and fiberglass (Layton 5). 2. Nacelle unit In this unit, the major components are the generator and the gear box